About us

We started in 2005 as a wholesale supplier, stocking tableware and kitchenware for shops across Egypt. In 2021 we opened directly to customers online and in our own branches.

Two decades of buying for the trade taught us to tell a good piece from a bad one before it’s paid for which factories deliver consistently, and which materials still look right after a year of daily use. Those are the same standards behind everything on this site.

We stock Turkish porcelain, crystal, dinner and tea sets, cookware, and kitchen and home organisation from brands including Karaca, Korkmaz, Neoflam, Berghoff and Arshia.

Shop online, or visit us at Nozha in Cairo or our Tanta branch. We deliver across Egypt, take cash on delivery or card, and offer instalments up to 12 months.

If you need help choosing a set, or want to ask something before you order, message us on WhatsApp and we’ll answer.